If you grew up in the United States in the late 70's, could you ever forget this image and what it stands for?
I'll bet I don't even need to explain it, for it is most likely burned into the memory of every American living in that decade. I thought of this image yesterday when I was talking to Frick from Italy. It went a little something like this:
CANDY: Hi baby! How's Italy?
FRICK: It's hot and beautiful, but mom I was so surprised...It's dirty here.
CANDY: *whispering* (Please don't tell My Guy or we'll never go there) but what do you mean dirty?
FRICK: There's trash all over the place. Today we were on a beautiful beach, but it was covered with litter.
CANDY: Litter? Like trash? How could that be?
FRICK: It's everywhere. I just don't get it.
The image of the crying Indian immediately came to mind and I began to think about how unacceptable littering is in this country. Then I thought of the crying Indian again and I realized that in the 70's that commercial just may have changed the way Americans dispose of unwanted waste. Was it then, that we the people, decided to take care of our planet? And if so, was there ever an advertising campaign more successful?
Frack was shocked that the litter went unattended to and quite frankly, so am I. In the new Millennium I'm stunned that any place in the world turns their head when they see litter on the ground and I'm proud that the country I live in has worked for the last 40 years to give back to our planet. My child was horrified by litter.
For all the bad we do in this country, for once, maybe we got it right?