Need+ Want+ Value+ Emotion= Happy Shopper Squared!

As a shopper and retailer, I am constantly looking into new ways to motivate and understand the reasons that shoppers shop. What brings you to a store? What causes you to purchase and what makes you go weak in the knees-thereby igniting your emotional response to an item you want to buy?

Need is truly personal-if you need something, that sends you out on a mission-ie; the need for something. While you are there or on your way to your need based destination, what causes you to stop and look? Is it a sale sign? Is it a gorgeous feature of a product? Or is it a retail store that literally pops and causes you to inquire within?

Want is another thing entirely. I, for example, could be shopping for something I need and suddenly I am distracted by something I want. That's when the emotion part of the equation comes into play and I usually figure how to justify want over need. Do I really need another something or other? But I really want it! The answer to that, if you are me is YES!

Next up is value. Value and affordability sort of go hand in hand, so if I score a great item on sale, I am happy that I have acquired the item at a great value. Who wouldn't be? But items that are not on the 'great value' spectrum but score high on the want spectrum make a shopper stop and think before they buy. We reason and justify an expensive purchase which makes us evaluate the quality of the item, an important factor too. Value can make or break a purchase decision.

Last is the most influential of all variables in the equation. EMOTION! Shoppers are nothing if not influenced by emotion. Like the $1600.00 Valentino boots I saw on line. Lord knows I don't need them but I want them! The value is there in the quality and feature of the boots, yet the price makes me hesitate to click the BUY button. But it's the emotion that keeps me thinking about them-so much so that I haven't been able to clear that window on my computer. I keep going to that window on my iPad to look at them every few days, hoping I can x-out of it and go on without them...but I can't. My emotional attachment to boots- that aren't even mine- keep me coming back for more.

These are just a few observations on how I shop. Now I want to know how you shop?

So let's do this, I'm going to put up a poll on the side bar with some answers to see what your shopping habits really are! Take the poll and give me your opinion. You will really be helping me out and doing a bit of community service at the same time.

And if I've ignited a fire within the shopper in you, feel free to visit www.candybarcosmetics.com. 

Christmas In September

I've decided to start shopping early for Christmas this year.

I'm not, and I repeat, not going to get all caught up in the hype and the panic of the holidays and work and work and end up buying whatever I can for whatever the price at the very end because I haven't done anything. No way. I've decided to make a schedule for the coming weeks and pick up at least two things per week for my family. I think it would be nice to be "done" by early November.

Here's the thing. The internet has changed the way we shop. Every week I get 10-20 emails touting sales, 20-30% off offers clutter my email inbox, so much so that I hardly look at them anymore. So I've decided to start looking at the deals offered and start plugging away at the big old Xmas list now.

This is all good in theory, I just hope I can really stay true to my plan. Have you ever finished your Christmas shopping early, like super early? I'd love to know how you did it.

Today's Special: The Lust List

The high waisted black pencil skirt. A must have fall wardrobe staple! TIP: Order one size bigger than usual, as they tend to run small and fit skin tight.(and this is a bad thing?)

Rachel Zoe Lauren Leather Platform Pumps. I am DYING!!! These gorgeous babies have my name written all over them. BIG PROBLEM: They are SOLD OUT everywhere. Which makes me want them even more....

A nice wool pea coat. This gorgeous one is from Vivien Westwood is gorgeous and especially cozy for the crisp fall temps here in New England. Quite stylish too.

Amatriciana. Quite possibly the worlds most perfect food. I love me some pasta!

This gorgeous leather cuff from Uno De 50. Simple and edgy enough for everyday, this bracelet pairs well with any look for fall. BUY HERE: candybarcosmetics.com

Eve Lom Cleanser-Voted "the best cleanser in the world" by Vogue Magazine, this balmy cleanser emulsifies into a magical oil that cleanses, tones and exfoliates all in one step. Perfect for all skin types, the Eve Lom Cleanser is great for your skin's transition from summer to fall. BUY HERE: candybarcosmetics.com

A cashmere and silk scarf from Louis Vuitton. Every stylish woman knows that a touch of leopard adds just the right amount of style and class. At $895.00 this scarf may be a bit too pricey for everyone's budget, but I'm obsessed with it. TIP: Buying at top dollar means that it will last. At that price this may be the last leopard scarf you will ever need to buy. Like ever.

And last: eggplant colored nails. So many variations on the shades of eggplant, the experts predict that eggplant with be the hot color this fall for nails. TREND ALERT: Also look for Navy, Hunter Green and of course, black.

Now if my wallet would just cooperate, I could add all these glorious things to my wardrobe right now!

On Line Vs. On Body

I had an interesting experience yesterday that somewhat renewed my faith in the fact that "brick and mortar" shops are still a viable entity. Without getting too much into that debate, I'll tell you what happened first; I will be going away this week, to a warm destination and I needed a few things. You know, I need a new this and a new that, and because all I ever do is work, I thought "why not shop online?"

Yesterday at 7am I was clicking and clacking away, looking at bathing suits, tops and jeans, but I was having a hard time picturing myself in anything I saw on the computer. I was also having a hard time coming up with search terms for clothing items. How to you search "when I see it I will know" for cute spring fashions? Needless to say, my hour long internet shopping search turned up nothing...(so not like me)

It was then that I knew a trip to the mall was what I needed. I got into my car and headed to the mall on a rainy Sunday. Two hours later, I emerged somewhat victorious! I had covered two of my three major fashion categories and the third one I will handle today at another store where I can peruse the selections, touch the fabrics and try them on. Wow! Who knew it could be so convenient?

The online vs. brick and mortar shopping debate is one that I know only too well. Soon I will be launching my own online shopping store because I understand that I have to embrace the online shopping experience to keep my business relevant, but I think I just proved to myself that online shopping does not negate the in-store experience. It only enhances it! Yes, online shopping is the wave of the future, but what about when you aren't quite sure what you are looking for? What about inspiration? What about the smell of the leather, the feel of the fabric, the perfect pop of color on your lips or the way it sits perfectly on your shoulders? What about the 'cash and carry' effect? This was a learning experience in more ways than one.

I would be interested in what your shopping habits are when it comes to online and in store. Tell me how you like to shop.

Good Stuff Cheap

When I was a kid my mom used to drag us, (and I mean drag us) to a discount department store chain around these parts called Building 19. The 11 stores, located in MA, New Hampshire and Rhode Island are housed inside a huge warehouse. The basis of Building 19's business plan is an off priced buyout chain. Department store castoffs, clearance items, and inventory other department stores deem, "dead" or "un-sell-able", soon become a major player in Building 19's sales plan . Dirty, dusty and crappy are the three adjectives that come to me  off the top of my head, and the store's famous slogan is and has always been "Good stuff Cheap". Building 19 always had a sense of humor about their stores, and off color jokes can be found on handwritten on posters on the cement walls.

Needless to say the joint is a junk pile, but one that I remember spending a bit of time in as a kid. My mom loved it! Having 5 kids, the endless rows of books, toys, tools, clothes, and any other kind of junk you can think of appealed to my mom. Plus, when we got there, we would disperse from my mom and traipse all over the place. Looking back now she was brilliant. In those days, you could let your kids run rampant through a department store and she got a much needed break from us with some retail therapy as a bonus.

Yesterday my mom and I went back in time and went to Building 19 together.

It was the same old dirty junk pile that I remember but this time I was a woman with a wallet and a different out look on their junk. My mom and I split up, some things never change, and I ended up getting a few great bargains. Tommy Bahama irregular t-shirts (that hardly looked irregular) were $6.99 ea. I buy those t-shirts for My Guy quite often and they retail for $49.99 and up. I bought six at the discounted price of $6.99 which is less than the retail price of one. I found boxes and boxes of greeting cards. While I had to sift through them, I managed to buy all of my mother's day cards for both mothers, grandmothers and several hilarious random birthday cards for .33 cents each! A real bargain there, because now a days cards are expensive.

I proceeded to find funky, cheap readers for $1.99, (cuz remember I told you I'm blind) and generic name zip lock freezer and sandwich bags for a few dollars. I was quite conscious of price, because when you are shopping for a bargain you want to be able to brag about it, but as I proceeded through the store I found that all their good stuff wasn't so cheap. Or not as cheap as I remember. I'm thinking it may have something to do with the down economy, and that vendors and department stores are unable to take huge losses on overstock like they once used to.

In any case I manged to do my part to support Building 19. I ended up with a several bags full of junk, for a grand total of $55.49. None of it, I really needed, but it afforded me an opportunity to bond with my mom doing something we have always done. Shop till we drop.

Gotta love "good stuff cheap".