Sometimes I'm such a contradiction that I don't even recognize myself. I mean, almost everyday I come here, to a web address that bears my name, and write about the stuff that concerns me. Then I get dressed and I go to my little shop that bears my name and sell makeup, skincare and my expertise. But, I'll be the first one to tell you that I don't really love the spotlight, yet I've got your attention when I make that announcement. I very rarely post pictures of myself on this blog, preferring to stay somewhat anonymous, yet I lift the self-imposed picture moratorium occasionally for when it suits my purposes.
See what I mean?
I am currently in the process of deciding on a "ad campaign" of sorts for my store, (don't get the wrong idea, it's just a new, small ad in a local, glossy magazine) and a friend sent me a web site of a woman who is a makeup artist with a name very similar to mine. She pointed out that this beautiful woman uses the Internet and her own image to promote her business. She started by making YouTube tutorials on how to apply makeup looks and she currently has hundreds of thousands of followers. She is now working for the Fashion News Network and is becoming very well know. My friend's point?
Look at how she markets her own image.
Look at how her image attracts followers.
Think about it for your store and your product.
So I got to thinking, should I re-brand my store with my image? Isn't that a little "haaaayyy look at me", or is it time to drop the fear of rejection and try something new? I named the store after myself, so why not utilize my image to market it? But what if the haters have a field day with this one.
The interesting thing here is, if someone came to me and asked me to style a photo shoot for someone else's ad campaign; do their makeup and style their look and the shoot accordingly, I would jump at the chance. In fact, I would welcome the opportunity even excel and make it fabulous. It's what I do everyday and I'm good at it. It's what I live for.
So the question begs, why can't I do it for myself? Why can't I market me?
The budget does not call for me to hire someone else. As I said, it's a small ad for a local, glossy, coffee table like magazine, but I have my peeps and I know we can do this. I just need to put my fear aside. As much as I talk a big game, truth be told I'm really quite shy when it comes down to "going for it", and my friend failed to point out that I am a heck of a lot older than this makeup artist blogger extraordinaire.
Nothing ventured, nothing gained right? And really, how long do those coffee table magazines really stay on people's coffee table's anyway?