So I just joined Facebook and Twitter, for business purposes, not personal. What's funny is once a friend found out my page was me, a tsunami of people I know caught on and now a lot of my high school friends are now my Facebook friends and other people I know. Which is great! The more the merrier, I always say.
The issue here is that these entities, being business related, pose for me an interesting challenge. I really can't post pics of my kids and dogs and talk about the beach wedding I went to or the fantastic backyard barbecue I attended at Heff's house. (I wish..that would be fun!) In order to effectively generate whatever "presence" it is that these sites give a business, my posts need to be business related and somewhat memorable.
I am beginning to realize that just about everyone wants to follow you or be friends with you, not because of your witty repartee, but because it looks better to have more friends and followers than not. After a week or so of using/monitoring the traffic on these sites, I realized that the object here is observing the constant stream of posts and tweets, in succession. And we scroll down to see what catches the eye. We notice the people we care about and what they are doing. We notice a funny quote or saying, and we notice who is commenting on our posts.
So I post. But in order to get noticed and remembered, I must be clever. I'd like to think it's about quality not quantity. But how many times can I pimp out my new self-tanning products or a great new lip gloss that's every woman's must have?
This is when it dawned on me.....In order to become a presence on these sites, I must become a Team of Me.
I need to become a Twitter-nality or a Facebook-ona and step into that mindset when dropping a ditty to the world. We all know, from doing this/blogging thing that there are some days that you just don't have it. The add gas light is on and you are plum out of witticisms, but we tredge on, and we do it for the love of the genre. This is completely different because my business image is riding on it. It may be my most important work yet.
So I do it for the good of the company. And I do it for the good of the cosmetic buying society. And I do it so that my customers will never have to wonder about the latest and greatest offerings in my store. That info is only a mouse click away, as it should be. But most of all I do it for you, the customer, because out there in Social Networking land it can be rough starting your day without a witty tidbit about the best shimmering glow for the body and a new revolutionary mascara.