If it's true that men are from Mars and women are from Venus, then we must really be living on two separate planets. I'm referring to business specifically, but it's also an age old question for the age old battle of the sexes. The answer, it seems is simple; men and women are different. Truth is, it's not really that simple.
Men and women approach business from different perspectives. Both genders can achieve great success, and both genders have unique strengths that can attribute to that success. Because we approach things differently, who's to say there is a template for what equates to success and what does not. Women tend to be more emotional because society encourages a more nurturing woman's role in all aspects of life. So in the workplace or in a position of power is there room for emotion? Mental toughness is a strength, yet emotion is seen as a weakness? One could argue that it would depend upon the business and the individual, but for some, emotion is what drives their success.
In sales, emotion is paramount to hook your audience. The goal is get them excited about your brand and hopefully emotionally invested in it so that they will come back to you, time and time again. Without emotion, consumers couldn't be brand loyal and vendors couldn't motivate them to trust that brand and spend their money. Picking up on client's emotional cues or hints of unhappiness and responding to them help to keep them happy and build relationships based on trust and respect.
On the other hand, when making business decisions, emotion sometimes can cause frustration and removing the emotion from the situation is best advised for making sound decisions. A "never let them see you sweat", kind of thing, and both genders sweat emotionally in business from time to time. Barking back at a co-worker or spouting off a nasty group email, which seems satisfying in the moment, in retrospect is never a good idea.
We are different, men and women, and as such we handle all kinds of situations from different mindset.
Case in point: Take a look at Secretary of State Hillary Clinton in a room full of men watching the US take out Osama Bin Laden.
A picture is indeed, worth a thousand words.