Walmart, besides being home to my favorite crayzee's, will launch a new line of cosmetics for the Tween set, girls aged 8-12 called GeoGirl.
Cute? Yes. Crazy? Maybe.
People like me, proprietors of cosmetic products, should be squealing with delight at the prospect of this little gem aimed at tweens, as it makes future cosmetic buyers in training. This equates to future loyal cosmetic customers. All good right?
But something about this seems wrong. Maybe it's what's offered in the line of products that has me in a tizzie. The line boasts to using all natural ingredients like chamomile, lavender and white willow bark to exfoliate and antioxidants. (which fight free radicals-pollutants found in the air) This all seems a little mature, wouldn't you say?
A cleanser? I'm all for that. Learning to take proper care of you skin is a valuable thing and anything that helps young girls start properly cleansing their skin I'm endorsing, but a "mineral blush, liquid2power shadow, feather-lash mascara and a face shimmer". A face shimmer? Why does an eight year old's face need to shimmer? And a feather mascara? What's next? Diamond encrusted false eyelashes? And for the soccer set, matching team color blushes and lip sticks?
Listen, I realize that little girls will always want to experiment with make-up like thier moms, but I'm thinking that that's where it should stay. We run the risk here of sending a message to these girls that they would look better with feather lush lashes, than without.
I think skin care is fine, but when you start training at 8 them to wear mascara, bronzer and eye shadow we quietly create an entire generation of 10 year old Tammy Faye Baker types.
"Susie, it's time to get the bus for school."
"Ok mom, let me just finish putting my face on."